With nearly 8 years of experience at Vixxo, Jon Murray is a seasoned professional who has proven to be an invaluable asset in Vixxo’s C-Store Projects and Construction Division. His wealth of knowledge and expertise has been instrumental in developing effective facility solutions for a variety of organizations. Stay updated on the latest C-store trends as Jon guides you through it all.
The convenience store (C-store) landscape is in flux. Forget the days of just gas and candy bars. Today's consumers are hungry for more, and they're looking to C-stores to fill the gap.
The Rise of Foodservice:
Customers on the go crave fresh, convenient food options. They want to ditch the long lines at restaurants and grab a satisfying meal or healthy snack at the C-store. The stats speak for themselves:
The rise of electric vehicles, with their longer charging times, presents another opportunity. Hungry drivers can grab a bite while their car refuels (with electricity, of course).
Winning Customer Loyalty in a Competitive Market
With so many C-store options, how do you keep customers coming back for more? Loyalty programs are a good start (73% of C-stores already offer them), but discounts aren't everything. The overall customer experience is key. Think clean, well-lit stores with an inviting atmosphere. Here's what matters to customers:
Revamps and Remodels: A Fresh Look, Fresh Results
Many C-stores are undergoing refreshes and remodels to meet these changing demands. These can range from a cosmetic upgrade with improved lighting and a paint job to a complete overhaul, optimizing the layout for a more food-focused experience.
Case Study: From Slump to Success
Let's look at a real-world example. A leading C-store chain saw declining sales and knew they needed a change. Here's what they did:
The Results
The project was completed in just 10 days with minimal disruption as the store remained open and still ran business as usual. The customer feedback has been overwhelmingly positive. Sales are on the rise, and customers love the fresh food options and inviting atmosphere, keeping existing customers loyal and bringing in a captive new audience of customers with more options than ever!
How to Execute a Successful Revamp:
But how did we achieve such a fast turnaround with minimal disruption? Here's a closer look at what we did to ensure a successful C-store revamp:
The Takeaway: Don't Miss Out on the Foodservice Revolution
The C-store landscape is changing, and food service is a major driver of growth. By offering fresh food options, prioritizing a clean and welcoming environment, and focusing on customer experience, you can position your C-store chain for success. Are you ready to take a bite of the new array of options that could be offered at your stores?
Reach out to us today so we can discuss how to tailor projects specifically for your facilities and maximize their potential!