The client had a full rebranding initiative to complete at all affiliated locations within an aggressive time frame
The rebrand included updating exterior signage and other storefront brand elements at over 3,800 local independent agency locations
The agencies are located in disparate geographies, with no consistency between site configurations, store fronts, or local regulations related to signage.
Updating signage at over 3,800 non-uniform locations presented logistical challenges on several fronts.
Because each location was unique, detailed planning for the project had to be done at the site level vs. taking a broader one-size-fits-all approach. In addition, local regulations for signage installation needed to be followed and in some areas, approvals obtained to move forward.
In more populated metropolitan areas where multiple agencies were located, installation technicians needed to be strategically managed to optimize their progress.
Under Vixxo's signage and lighting team, our project managers and graphic designers worked with the client to develop a comprehensive plan to complete the new installations.
To keep this large undertaking on-time and within budget, Vixxo developed rigorous quality controls, service level agreements (SLAs), and reporting tools.
From the outset of the project, progress was constantly monitored and reviewed. Learnings from the ongoing installations were leveraged to streamline subsequent sign replacements.
Vixxo completed the signage and exterior rebranding project on time and on budget.
The local agencies now had branding consistent with the parent company, allowing them to more fully benefit from the national ad campaigns.
Additionally, Vixxo participated in a client-sponsored Kaizen event to help them refine their internal processes related to rebranding initiatives.