Whether you are a grocery store, convenience store, restaurant, or retail business, signage is one of the primary communicators of your brand.
It is how customers establish their first impression of your business, navigate the customer experience, and ultimately the image that represents customer loyalty.
Customers want high quality, reliable experiences and your signage should communicate that at each and every location.
With so many options for signage, how do you know which solution is right for your business?
Broadly, most businesses need two types of signage: interior and exterior.
Exterior signage is often what people think of first when they think of a business. However, interior signage is just as important because it guides customers through the shopping or dining experience. Each type of signage has unique installation, repair, and maintenance needs.
Choosing a sign design that will maximize the businesses location is critical. There are numerous types of signs that each serve a purpose.
These are the most common categories of exterior signage that businesses use. Each type requires specialized maintenance that should be completed by commercial signage specialists. By partnering with a facilities management company, you can make sure someone is always paying attention to whether your exterior business signage needs repair or maintenance, taking one more thing off of your plate. And if you partner with Vixxo, you can rest assured knowing that you are getting experienced and professional specialists that will keep your exterior lighted signage in tip-top shape.
While some exterior types of signs are also used indoors, especially halo lit signage, there are a few additional options for interior signage installation, repair and maintenance, such as: