When traditionally brick and mortar businesses consider and execute on a plan to leverage online sales, they often neglect to connect the dots to their physical locations to come up with a holistic strategy. This results in disconnects in their business - and missed opportunities.
Vixxo was approached by progressivegrocer.com to share insight into how Vixxo's grocery customers are successfully connecting the online and offline sales channels. Regardless of the size of their store footprint, and whether national, regional or local, all grocers can take advantage of the synergy and growth opportunities generated by unifying online and offline sales by applying common sense and using best practices.
