Facilities Management News

When traditionally brick and mortar businesses consider and execute on a plan to leverage online sales, they often neglect to connect the dots to their physical locations to come up with a holistic strategy. This results in disconnects in their business - and missed opportunities.

Vixxo was approached by progressivegrocer.com to share insight into how Vixxo's grocery customers are successfully connecting the online and offline sales channels. Regardless of the size of their store footprint, and whether national, regional or local, all grocers can take advantage of the synergy and growth opportunities generated by unifying online and offline sales by applying common sense and using best practices.

Despite an abundance of new options for buying groceries online, American consumers still overwhelmingly prefer to do their shopping in stores, according to a new survey sponsored by facilities management and industry leader Vixxo. The research also found that providing an exceptional in-store experience and high food quality are key drivers for keeping supermarket customers happy and loyal.