Light Up Your Sales: The Bright World of Electrical Signs and Lighting

Mar 26, 2024 12:32:43 PM | 4 minute read

by Stacie Hicks

Stacie Hicks, a seasoned veteran in the industry, brings a wealth of knowledge and expertise to her role as the Senior Project Manager for Signs and Lighting at Vixxo. With over 22 years of experience under her belt, Stacie has honed her skills. Her dedication and passion for the signs and lighting business is unparalleled, making her a go-to resource. Join her as she shares how to LIGHT UP your business through electrical signs and lighting!

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Imagine walking down a bustling city street, a symphony of sights and sounds assaulting your senses. Towering buildings cast long shadows, punctuated by bursts of vibrant color – electrical signs, each one a story waiting to be told. This, my friend, is the world of electrical signs and lighting – a vibrant, ever-changing landscape where creativity meets commerce.

For the retail businesses, it's more than just aesthetics. It's about capturing attention, creating a mood, and, ultimately, driving sales. But gone are the days of flickering neon signs and harsh fluorescent lighting. Today, the world of electrical signs is a kaleidoscope of options, each with its own unique power to transform your retail space.

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Data Doesn't Lie: The Power of the Illuminated

Let's face it, in the age of online shopping, the brick-and-mortar experience needs to be extraordinary. Here's where electrical signs and lighting step in, armed with some compelling data:

  • Silent Salespeople: A whopping 76% of shoppers report being influenced by in-store signs to make a purchase. That's like having a dedicated sales team working 24/7, subtly nudging customers towards the perfect product.
  • The Digital Difference: Take things a step further with digital signs. Studies show they can boost sales by a cool 33%. Imagine dynamic displays showcasing eye-catching promotions and new arrivals – it's like having a constantly evolving ad campaign within your store.
  • The Magic of Light: Lighting isn't just about chasing away shadows. It's the invisible hand shaping customer perception. Did you know nearly 70% of shoppers say lighting is the single most important factor influencing how they feel about a store? The right lighting scheme can be a game-changer, with research showing it can up your conversion rates by 40%!

From Static to Spectacular: A Sign for Every Need

Gone are the days of one-size-fits-all signage. Today's electrical signs offer a variety to suit every budget and need:

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  • Interactive Experiences: Want to create a truly engaging experience? Combine digital signs with touchscreens or motion sensors. These interactive displays allow customers to play with products and get a feel for them before they buy. It's like having an in-store concierge, but without the pressure.
  • Channel Your Inner Rockstar: Channel the energy of a concert with backlit signs. These eye-catching displays light up like mini disco parties, showcasing promotions or key products. Imagine them flanking your entrance, drawing customers in with their vibrant glow.
  • Spotlight the Stars: Don't let your best-selling items get lost in the crowd. Use focused task lighting to make those high-value items shine (literally!). Think of it as a spotlight on a stage, highlighting the true stars of your show.
  • The Classic Touch: Of course, there's always a place for the classics. Static signs are the workhorses of the signage world, providing essential information and keeping things clear and concise. Think of them as the reliable backing track to your overall visual symphony.

A Match Made in Retail Heaven: Signs and Lighting Working Together

The true magic happens when electrical signs and lighting work in tandem. Here's how this dynamic duo can transform your retail space:

  • Zone It Out: Create distinct zones within your store using a combination of lighting and signage. Bright lights and bold signs can energize busy walkways, while warm tones and subtle displays can create a more intimate browsing experience. Think of it as setting the mood for different sections of your store, just like a concert has different energy levels throughout the night.
  • The Power of Placement: Heat-mapping tools can be your secret weapon. These tools show exactly where customers linger longest in your store. Use this data to strategically place your signs and adjust lighting to subtly guide customers towards those irresistible new arrivals.

Beyond the Basics: Partnering for Success

Choosing the right electrical sign and lighting company isn't just about picking a vendor. It's about finding a partner who understands the unique needs of your brand and vision. Look for a company that offers:

  • Creative Storytelling: Your signage isn't just a sign, it's a visual extension of your brand story. Find a company that can translate your brand essence into captivating signs and lighting experiences.
  • Experience You Can Trust: This is an industry that requires expertise. Partner with a company with a proven track record of creating high-quality, effective signage for businesses like yours.
  • A One-Stop Shop: From design and fabrication to installation and maintenance, a one-stop shop is essential.

Ready to light up your sales? Fill out the contact form below!

ALSO, JOIN US: We will be at Connex in Nashville and CPMG Buildpoint in Orlando on April 7-10. Schedule time to meet us. We hope to see you there!