If there's one thing in common between C-store, retail, and food service, it's that customer experience is paramount. Customers are assessing your business from the moment they set foot in your establishment. How is the service? Am I comfortable? How much time will I spend here? Is this worth the price? According to Forrester research, brands saw a nearly 20% drop in customer experience in 2022, meaning customers are more likely to take their business to competitors. When the first impression is the most important, make sure it's exceptional.